Scope: Technological change, new forms of contracting and surging property markets were providing challenges for a new group of licensed property professionals.

Internally, the group needed to understand its members and their needs at a time of significant transformation.

Externally, the group needed the skills, sector intelligence and platforms to be able to advocate to government, regulators and the wider property sector. As the property markets surged, Canvass was brought in to manage transformation and ensure advocacy which contributed to industry developments and improved its reputation.

Methodology: Canvass began a program of consultation with external stakeholders and developed a member survey to understand the demographics and challenges facing these professionals.

From there, Canvass retained photographers and graphic designers to refresh the brand and frame the identity of the sector, creating a platform for influence and evolution.

Working with the results of the stakeholder and member research, Canvass then devised an advocacy plan, developing communications materials and platforms.

Driving Change: The identity, needs and contribution of the group were brought into focus.

Canvass fed back survey findings to the group. Combined with the refreshed look and feel of the organisation, Canvass built alignment, purpose and collective pride.

Canvass then took the policy issues to government, advocating for key policy changes to enable the sector to work more effectively. Canvass gave the sector a voice during the groundbreaking transition to a revolutionary new tech platform.

With credible, evidence-based arguments, Canvass was successful in achieving policy wins and influencing technological and policy developments going forward.