Scope: A large listed company wanted to evaluate its relationships with a wide range of stakeholders including MPs, policymakers, regulators and business journalists.

The research findings would provide an evidence base for evaluation of strategy and team performance, set future KPIs and inform strategy-setting into the future.

Methodology: Canvass research design utilised both qualitative and quantitative research methodologies to capture the full range of stakeholder opinion.

Canvass was able to secure and conduct confidential interviews with elite federal and state stakeholders by communicating the demonstrable public policy benefit of participation and positive outcomes for all participants.

Driving Change: Canvass presented the confidential findings of the research and facilitated a workshop with client teams to enable findings to be digested.

The client adopted Canvass’ findings + strategic advice + refined its strategy. The federal government later announced its support for the client’s carefully tailored policy proposal.