Scope: Canvass was retained by a major international agricultural supplies company to conduct nationwide reputational research on the attitudes of key opinion-leaders towards the company and its products and develop a strategic response to the findings.

Methodology: Canvass identified opinion-leaders in the field among high-profile current affairs broadcasters, trade press, industry representative bodies and competitors.

Canvass developed a research strategy and successfully accessed key government and business media thought leaders. Canvass then conducted in depth confidential interviews on awareness, understanding and feedback on every aspect of the company’s presence and operations in the market.

Driving Change: Canvass then conducted an implementation workshop with the company. Canvass worked through gap analysis with the client and then developed public affairs and media relations strategies, drawing key messages from the research that resonated with stakeholders.