Scope: Canvass was asked to assist a large professional union by providing insight into its effectiveness as an advocate and its standing with a range of elite stakeholders.

The research would feed into a broader advertising campaign to position the organisation more effectively.

Methodology: Canvass developed a research strategy and developed in depth interviews to enable stakeholders to give clear, insightful views on the client under a condition of anonymity.

Canvass accessed and conducted qualitative public affairs research with a wide range of elite stakeholders, including leading current affairs journalists and broadcasters, state MPs, policy makers and heads of sector advocacy groups.

Driving Change: The findings provided a pathway for advocacy-setting and engagement strategy.

Canvass worked with the research findings to revise union messaging and communications to feed into wider campaigns, both with members and public affairs stakeholders.

Ultimately Canvass’ insights and change program facilitated greater membership satisfaction and improved stakeholder relationships.