Scope: A long-established cultural organisation needed to reinvigorate its membership and sponsor base to ensure its ongoing relevance + viability.

It wanted to clarify and revise its offer to current and potential members as well as to academic and political stakeholders.

Methodology: In stage one, Canvass conducted detailed desk research, gathering archival information & collateral to form a picture of the identity, role and activities of the organisation over many decades. Canvass also compared the branding + promotional collateral and positioning of other key cultural organisations in the sector.

In stage two, Canvass conducted a series of depth interviews with key stakeholders to understand the importance of the work of the organisation, gathering influential verbatim statements to be used in messaging.

In stage three, Canvass collected archival material and collaborated with graphic designers to write, design and produce informative promotional collateral.

Driving Change: Canvass established a clear identity and offering for the organisation, reinforcing its position as a key cultural contributor.

The print and digital campaign was communicated widely and successfully to recruit new members and sponsors, breathing new life into a venerable institution.