Canvass works with the results of organisational reviews and research, using technical and industry experience to transform findings into insights and pathways forward.
Mapping Stakeholder Views
Weighing up the competing views of stakeholders can be difficult and abstract. Canvass works with clients to identify a ‘positioning pathway’, tracking repositioning or campaign progress in an engaging, easy to understand format.
Canvass research clarifies the defining attributes of organisations, key executives or campaign messaging. These attributes are then located on a perceptual map, giving decision-makers a much clearer reading of the situation.
Perceptual maps can be filtered by stakeholder, helping to understand an issue through the eyes of each stakeholder groups. The technology can also map hypothetical positioning, so that gap analysis – between current and desired positioning – can then be conducted as part of an organisation’s strategic planning.
What are the obstacles to change? Is the organisation accountable to its stakeholders? How does an organisation choose between a range of strategic alternatives? Which has the best chance of success?
At this stage Canvass collaborates with Boards and committees, with senior management teams and staff forums to work through different alternatives and refine evidence-based pathways. Canvass conducts corporate governance reviews and business analysis to understand the restructuring required to bring the organisation into alignment with its purpose and strategy.
The result is a strategic blueprint. This blueprint must now be owned by internal stakeholders, messaging must be adopted consistently across the organisation and the expectations of key external stakeholders about the priorities and evolution of the organisation must be managed.