Business to Business Research
Drawing upon our experience across many industry sectors, Canvass consults to corporate clients and their advisers to provide strategic intelligence built on a strong evidence base.
Canvass research tests both new ideas and entrenched views. Sometimes the only way to access and understand the perspectives and motivations of the market or stakeholders is for independent researchers to go into the field and find out.
Strategic planners, B2B marketers, heads of business development, editorial teams, advertising managers and PR consultants look to market research to build strategy and profile from a strong evidence base.
Our clients rely on us to provide insights which inform:
- Strategic Planning + Market Positioning
- Advertising, Audience + Readership Analysis
- Reputation Management + Stakeholder Relations Programs
- Change Management Programs
- Profile-Raising + Thought Leadership Campaigns
- Expert Evidence for Litigation
- Industrial Research (M+A, distributors, agents, business partners)
We consult to a wide range of industry sectors, including: Media + Publishing, Tourism + Hospitality, Infrastructure + Construction, Professional Services, Manufacturing, Transport, Logistics, Insurance + Pharmaceuticals.